The Frame Package
TV packaging
To design the packaging of The Frame, a crossover between a TV and an art frame, Samsung tried to deliver its values as a lifestyle concept rather than just an exterior look. They thought deeply about millennials and tried to put together typography and illustrated designs to ensure intuitive and beautiful storytelling. As a result, this comprehensive packaging design allows shoppers to understand the features of the product either through the typography or by appreciating the beautiful graphic design from afar.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User