The Frame Package
The Frame Package
The Frame Package
The Frame Package


The Frame Package

TV packaging

Samsung Electronics Co., Ltd.

To design the packaging of The Frame, a crossover between a TV and an art frame, Samsung tried to deliver its values as a lifestyle concept rather than just an exterior look. They thought deeply about millennials and tried to put together typography and illustrated designs to ensure intuitive and beautiful storytelling. As a result, this comprehensive packaging design allows shoppers to understand the features of the product either through the typography or by appreciating the beautiful graphic design from afar.

Date of Launch
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User