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The Frame Pro
The Frame Pro
The Frame Pro
The Frame Pro
The Frame Pro
The Frame Pro
The Frame Pro
The Frame Pro
The Frame Pro
The Frame Pro
2026

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The Frame Pro

The Frame Pro

Samsung Electronics Co., Ltd.

The Frame Pro is a new concept of TV: unlike conventional TVs that turn into a large black screen when turned off, it displays artworks or photos to suit the user’s lifestyle. With interchangeable bezels, its frame-like design blends seamlessly into any space and has become one of the major design trends in the TV market. As the peak of this trend, The Frame Pro combines light and motion sensors, a reflection-minimizing panel, and wireless connectivity to deliver the perfect frame experience in every moment of daily life.

Client / Manufacturer
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Suwon-si, Gyeonggi-do, KR
Design
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Suwon-si, Gyeonggi-do, KRLee Jaeneung, Cho Chulyong, Diana Minsun Kang, Na Sanghyeon, Lee Sigyeong, Kim Kihong
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry

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