The Freestyle Lifestyle film
Portable projector video
The Lifestyle Film was created for Gen MZ — Millennials and Generation Z — to promote Freestyle, Samsung's new smart portable projector. The clip casts the lifestyle of this target group in the starring role and shows them using and having fun with the product in their everyday lives. The video expresses the emotions and energy that appeal to Gen MZ and avoids any outdated monotone, descriptive narrative. The film captures the characteristics and values of the product through authentic and stylish touches that give users a variety of ideas about how to have fun with the Freestyle projector in their everyday lives.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2022
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User