The Freestyle Visual Branding
Brand Design
Under the concept, "Joyful Discovery", this visual branding is designed to create distinctive characteristic of The Freestyle projector which provides simple but yet very diverse experience as a projector, mood lighting, speaker, and etc. The various graphic elements with different colors harmonized as a one bold and simple visual presentation clearly delivers The Freestyle’s core value to our customers. In the projector market covered with the picture quality focused visual communication, this visual branding clearly shows what The Freestyle delivers to people’s lifestyle with the fun, playful brand visual experience.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd
Suwon-si, Gyeonggi-do, KRSamsung Electronics Co., Ltd
Suwon-si, Gyeonggi-do, KRTaeho Kim, John Taegyu Kim, Youjin Choi, Johnny Shin, Jaeneung LeeDate of Launch
2022
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users