THE GAME REPORT

Digital direct mailing

The game developing startup Bytro Labs was looking for new business partners. They asked us to find a way to engage relevant contacts in the most surprising way. Our idea: the first business report which is also a computer game. The report was e-mailed to the target group as a simple text file. But when they changed the file extension from .txt to .html, the business data became the source code for a game. By that, they could experience Bytro Labs' game developing and business skills at the same time. The responses were overwhelmingly positive. At least, Bytro Labs has now merged with the Swedish digital entertainment company “Stillfront Group”.

Client / Manufacturer

Bytro Labs GmbH

Hamburg, DE

Design

LIGA 01

München, DE

www.knutschmidt.de

Saalfeld / Saale, DE

plan.net / serviceplan

München, DE

Eat, Sleep + Design GmbH

Berlin, DE

German Wahnsinn

Hamburg, DE