the gap between

Corporate design

the gap between does strategic music consulting with focus on music and brands. The company name says it all: the gap between bridges the emotional gap between product and consumer by means of music. The branding aims to give this innovative marketing discipline a fresh look. Primary goals were to convey the company values and to stand out from the competition while giving the brand a high-quality appearance with an emotional touch. Formula of success: abstraction (“Visualization of the gap”), reduction and consequence as well as the combination of traditional printing processes (hot foil stamping, edge coloring) and modern design.