The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
The Good Cup
2023

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The Good Cup

Paper cup with integrated paper lid

With over one million tonnes of plastic waste generated annually from the 500 billion single-use plastic cups manufactured globally, consumers are looking for ways to eliminate contributions to the growing environmental crisis worldwide. The innovation of THE GOOD CUP is timely and essential; the all-in-one design saves money at the point of production, as well as cutting down on storage and freight costs. Other so-called environmentally-friendly cups use a form of plastic coating on the inside of the product. THE GOOD CUP is 100% home compostable and certified recyclable in the paper stream, so recycling is faster and more energy-efficient.

Client / Manufacturer

Hong Kong Cup Products Mfy.

Jordan, HK
Design

Choose Planet A

Kowloon, HKCreative Director: Cyril Drouet, Operation: Paul Wong, Photos: Freya Ting, Videos: Augustin Thai, Copywriting: Anne Drouet, Marketing: Shirley Wu
Date of Launch
2022
Development Time
up to 36 Month
Target Regions
North America, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government

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