The Good Cup
Paper cup with integrated paper lid
Hong Kong Cup Products Mfy.
With over one million tonnes of plastic waste generated annually from the 500 billion single-use plastic cups manufactured globally, consumers are looking for ways to eliminate contributions to the growing environmental crisis worldwide. The innovation of THE GOOD CUP is timely and essential; the all-in-one design saves money at the point of production, as well as cutting down on storage and freight costs. Other so-called environmentally-friendly cups use a form of plastic coating on the inside of the product. THE GOOD CUP is 100% home compostable and certified recyclable in the paper stream, so recycling is faster and more energy-efficient.
Client / ManufacturerDesign
Hong Kong Cup Products Mfy.
Jordan, HKChoose Planet A
Kowloon, HKCreative Director: Cyril Drouet, Operation: Paul Wong, Photos: Freya Ting, Videos: Augustin Thai, Copywriting: Anne Drouet, Marketing: Shirley WuDate of Launch
2022
Development Time
up to 36 Month
Target Regions
North America, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government