The Great Beans
Soy milk
To deliver the brand concept effectively, the shape of bean chaff is symbolized to fit the production line so as to express beans made by nature. Using an ergonomic design, the bottle was designed to be held easily. Productivity issues were also considered given the poor conditions on production lines. To maximize the meaning of the “Daedanhan Kong” brand, the overall color of the label is bright green, and a simple layout was adopted to deliver feelings of nature-friendly health with a relaxed feel. The overall design is built on the image of a little bean.
Client / Manufacturer
Design
Woongjin Foods Co., Ltd.
Seoul, KR