The Green Study
The Green Study
The Green Study
The Green Study
The Green Study
The Green Study
The Green Study
The Green Study
The Green Study
The Green Study
The Green Study
The Green Study
2020

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The Green Study

Branding

Hyundai Card

'Green Study' is a premium study room brand launched as part of Hyundai Card's start-up support project. The overall comfortable and natural brand mood is derived from the brand's core value of reducing excessive makeup and focusing on the essential aspect of 'learning'. In Green Study's brand identity, the small square represents the dreaming present and the large square represents the future goals to achieve. The size of the two squares can change fluidly, which symbolizes a variety of Dreamers. By connecting the two squares, Green Study completes the symbol promising to be with everyone who creates a future better than today.

Client / Manufacturer

Hyundai Card

Seoul, KR
Designer

BAT

Seoul, KR
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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