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“The Home of Energy”
“The Home of Energy”
“The Home of Energy”
“The Home of Energy”
2017

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“The Home of Energy”

Image film

BKW m

Switzerland’s third-largest energy provider, BKW, is transforming itself from a state-owned, regional electricity provider into a customer-focused, nation-wide energy consultant. “The Home of Energy” is one of the initiatives to communicate the new positioning in a direct, approachable and emotional way. It is used internally as well as externally and was posted on social channels. The German version has over 74,000 views on YouTube. It leaves a lasting first impression of BKW and is emotionally touching. “The Home of Energy” takes us on a journey. Powerful images disclose the many faces of energy and reveal its genuine human side.

Client / Manufacturer

BKW m

Bern, CH
Design

stories AG

Zürich, CH
Process AG

Process AG

Zurich, CH
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, "mainly Switzerland"
Target Groups
Consumer / User, Management, Potential Clients, "Employees"

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