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Exhibition space
AMOREPACIFICThe House of Beauty Scientists is an exhibition that takes viewers on Amorepacific’s 70-year journey in cosmetic research. Since establishing Korea’s first cosmetic research institute in 1954, its scientists have advanced skin science, efficacy, key ingredients, and formulation technologies. The exhibition reveals innovations and behind-the-scenes stories often hidden from public view, showcasing milestone technologies, research artifacts, and Amorepacific’s scientific philosophy. Researchers are present throughout the exhibition to engage with visitors and lead hands-on sessions, making the world of cosmetic R&D more accessible and inspiring
Client / Manufacturer
Design

AMOREPACIFIC
Seoul, KR
AMOREPACIFIC
Seoul, KRYUSEOK HEO, JUNHO LEE, HYEJIN CHO, EUNYOUNG KODate of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users