The House of Perfumers
Exhibition that expresses the fragrance research
The House of Perfumers is an exhibition designed to take viewers on Amorepacific's 70-year journey of creating wonderful fragrances. Since the opening of the research center in 1954, the perfumers at Amorepacific, who are researchers and experts in the art of perfumery, have developed uniquely Korean fragrances. In showcasing this unique heritage of Amorepacific, the exhibition allows visitors to experience a great variety of fragrances, including nostalgic perfumes that were much loved by consumers in the past, fragrances extracted from plants native to Korea, and modern trendy fragrances.
Client / Manufacturer
Design
AMOREPACIFIC
SEOUL, South Korea, KRAMOREPACIFIC
SEOUL, South Korea, KRYuseok Heo, Soomin Jeong, Hyunjo Jin, Kanghyug Son, Sia WooDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users