The Hyundai Seoul

Department store website

Hyundai Department Store is an innovative retail space seeking to change its mainstream premium image and position itself as a unique, trendsetting industry leader. To build an online space reflecting the creative concept of the offline space, Hyundai rethought its user interfaces, beginning with the menu, and designed the user journey as exactly that — a journey. VOYAGE offers an immersive experience allowing users to sail from one section to another. To heighten the experience of exploring each floor, FLOOR enables seamless panoramic navigation. And CURATION offers new insights and perspectives on The Hyundai Seoul in the form of interviews.