The Jamsil Gothic for Lottemart’s new leap forward
Typography
As time went on, Lotte Group’s brand image became gradually outdated, and with its many affiliates rapidly expanding in a short period of time, Lotte Group needed to reorganize its brand identity. To this end, Lotte group announced in 2022 a new vision-Everyday New Store-and embarked on rebranding itself as youthful, trustful, and vibrant. The first project was to develop a new typeface, which could serve as a building block of visibility and the corporate’s voice. We wanted to find a solution for this project in Lotte’s heritage.
Client / Manufacturer
Design
LOTTE MART
Seoul, KRLOTTE MART
Seoul, KRHead of Design ManagementFontrix
Seoul, KRHyun Ju Yu, Yong Rak Park, Hyeong Seop YoonDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government