













The LASALLE Show 2025
Branding for an arts and design graduation show
LASALLE College of the Arts
The LASALLE Show 2025 reimagines graduation exhibition branding for Singapore’s leading creative institution. Rooted in the metaphor of a seed in bloom, the “Core of Creativity” identity reveals the potential of over 600 graduates across all disciplines. A bold, student-centric system flows through print, digital, spatial and motion touch-points, reflecting growth, evolution and creative explosion. Sustainable, modular assets enable reuse and reduce waste, while the campaign’s launch—onsite and online—amplified engagement, media presence and institutional identity across Asia.
Client / ManufacturerDesign
LASALLE College of the Arts
Singapore, SG
FACTORY
Singapore, SGRoy Wang, Tamelia Lim, Sandra Lau, Chrystal Lim, Lin Chi Chen, Joelle PuahDate of Launch
2025
Target Regions
Asia
Target Groups
"Creative Industry Professionals, new potential students interested in the arts", Trade / Industry