The Local Color Project @ Telekom Shops
Interior design concept & brand experience
Increasing online shopping has changed the original role of stationary retail: Stores today have to offer a world of experience to still attract customers. Large flagship stores can keep up with this change, but stores with less space and sales are left out. The Local Color Project enables Telekom Shops of all sizes to create emotionalizing experiences that are adaptable to any size space, putting the magic of the city and local people at the heart of store design – celebrating the local color.
Date of Launch
2022
Development Time
up to 24 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry