The Macallan Visitor Experience
The Macallan Visitor Experience explores the myth, history and art of distilling premium whisky through a spatial expression of the brand. A visitor routing was embedded in the actual production hall, interacting with the distillery’s impressive architecture and the surrounding landscape to achieve a dense atmospheric experience. The exhibition, which aims to address all of the senses, is characterised by high-quality information pillars and walkable pavilions. Each pillar is positioned in context with its surrounding, while all the production stages and components are designed to become immersive experiences.