The magical sustainable
eco-friendly package
Baskin Robbins Korea has prioritized the functional elements in their ice cream packaging, which are designed to keep their products at a low temperature. The packaging should serve its purpose by protecting the product inside and preventing it from melting easily. we suggest new sustainable packaging design, defined as Zero Color, Zero Plastic, and Zero Waste.’ The new packages are not only fashionable but also environmentally friendly, as they have removed prints and minimized waste. This meaningful project positions Baskin Robbins Korea as a socially responsible enterprise that focuses on sustainability and the environmenta
Client / Manufacturer
Design
BR Korea
Seoul, KRBR Korea
Seoul, KRJeanne.Kim ,Younghun.Lee,Junghee.Oh, Moongi.Cho,Kyunghwa.KwonDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users