THE MENAGERIE
Branding
MENAGERIE is a brand for a patisserie and desserts café. In history, the name refers to a zoo that kept exotic animals for Louis XIV of France. Also, in play, the GLASS MENAGERIE represents a place that is delicate, fanciful and enticing. Like these two references, MENAGERIE will have delicate wedding cakes that will make women’s hearts beat faster, animal-shaped cakes that will remind people of their childhood and exotic-colored macaroons and cookies. It will be a place like “Alice in wonderland”, attracting women with a sophisticated sensibility, who want to experience a sweat fantasy.
