The Moon Kit
Dessert gift box
"The Moon Kit" is gift box packaging for mooncakes — a must-have delicacy during the revered Chinse Mid-Autumn Festival. The holiday is a time for families to gather and celebrate the full moon of mid-autumn. The typical moon cake gift box is usually bulky and wasteful with space whereas this box is designed in the style of a slimmed-down, attractive carrying case. Some of the graphics and text instruct users how to transform elements of the box into their own telescope for moon watching. This maker's activity creates a fun personal project with a satisfying reward. The reuse concept also contributes to sustainability, containing just the right amount of mooncake and an alternative playful use of the packaging materials.
Client / Manufacturer
Design
Twenty Production House Limited
Hong Kong, HKTwenty Production House Limited
Hong Kong, HKDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User