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The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
The Movingstyle Visual Branding
2026

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The Movingstyle Visual Branding

Visual Branding

Samsung Electronics Co., Ltd.

The Movingstyle visual branding presents a portable screen with free and versatile usability. To achieve differentiation in the market, the identity was built around an iconic character, vibrant colors, and a unique persona. A flexible visual system was created for adaptation across various media and purposes. Linear graphic assets that evoke movement were added to express the free and dynamic usability of The Movingstyle in an intuitive way.

Client / Manufacturer
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Suwon-si Gyeonggi-do, KR
Design
Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd.

Suwon-si Gyeonggi-do, KRLee Areum, Park Hyezin, Son Jiyoung, Seo Wonkyoung, Cho YeunHee
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

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