The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
The Mystery of Victim Blaming
2018

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The Mystery of Victim Blaming

Motion graphics

Color Runs can be fun, but the colored powders caused a public tragedy in Taiwan. Due to inappropriate use and unsafe measures taken by the operator at a summer music party, a dust explosion occurred and resulted in 484 injuries and 15 casualties. Significant social and medical resources have come to the victims’ aid; however, many people blamed them for joining the color powder party. This made us wonder why people would blame the “victims” instead of the “perpetrators.” By presenting the idea of “Just-world Theory”, we hope people could think twice before blaming the victims.

Client / Manufacturer

SimpleInfo Design

Taipei, TW
Design

SimpleInfo Design

Taipei, TW
Date of Launch
2016
Development Time
13 - 24 months: 12 months
Target Regions
Asia
Target Groups
Consumer / User

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