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The new 911 GT2 RS
The new 911 GT2 RS
2018

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The new 911 GT2 RS

Porsche website special feature

Dr. Ing. h.c. F. Porsche AG

The new 911 GT2 RS is the perfect driving machine, offering maximum performance. The goal of the special website feature was to set the stage digitally for an exceptional vehicle. A thrilling meeting between two pioneers who share the same character traits: The 911 GT2 RS meets parkour founder David Belle. Users can experience performance in an exciting context and immerse themselves in two perspectives of the story. Gripping imagery, visual effects, and an individual presentation for each device with an innovative navigation concept maximize the user experience. An average user retention time of 8 minutes per chapter testifies to the success of this feature.

Client / Manufacturer
Dr. Ing. h.c. F. Porsche AG

Dr. Ing. h.c. F. Porsche AG

Stuttgart, DE
Design
UDG United Digital Group

UDG United Digital Group

Hamburg, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry

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