The New "China Film" Brand
Brand Identity Redesign for China Film Group
This project builds a new brand identity for China Film Group, a company with a national cultural mission, embracing a new era while honoring its heritage. It overcomes the original logo’s limits in digital and global communication, bridging history and contemporary aesthetics. More than a redesign, it is a “cultural translation” — seamlessly merging oracle bone script, Chinese characters, English letters, cinematic elements of light and shadow, and the spirit of the original three figures into a simple yet inclusive symbol that connects culture, history, and the future.
Client / ManufacturerDesign
CHINA FILM GROUP CO., LTD.
Beijing, CNDongdao Creative Branding Group
Beijing, CNDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government