The New Era of Personal TV with Generative AI
Screen Experience
We offer an ultra-personalized TV experience using Generative AI, understanding users' preferences, and providing tailored content quickly. With traditional TV, users passively watch a limited set of content and often need to search something for their tastes by themselves. Our approach on the other hand amplifies users’ expressions and piques their curiosity through a variety of experiences proactively delivered via technology. This fosters a lifelong relationship building between devices and users. We are pioneering a new way of using technology for television, imagining a user experience like never before.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRVD UX Team & SDICDate of Launch
after 2024
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users