The New House of Communication
Signage System
The new House of Communication of Serviceplan Group gives well over a thousand employees from a wide range of cultures, nations and communication disciplines common home and is simultaneously an open meeting place for conferences, events and parties. In this open-plan space concept, a typographic- and design-driven orientation and branding system provides direction and creates a strong sense of identity. It is based on a new typeface, the ‘Service’, which is also woven into a 160-metre-long, 6-metre-wide light carpet – an architectural eye catcher that celebrates language and communication.
iF Gold Statement
This signage system for the offices of Serviceplan, Germany’s largest group of advertising and communication agencies, is designed to provide orientation and imbue the sprawling interior with a strong sense of identity. Since those who work here are themselves design and communication specialists, an extra touch of refinement was needed to capture their attention and imagination.
Client / Manufacturer
Design
Serviceplan Group
München, DESERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DEA. Schill, T. Diestel, C. Sommer, B. Hug, J. Schmitt, L. Kazuko Yokoe, M. Bakmanbüro uebele visuelle kommunikation
Stuttgart, DEL. Grohmann, C. Himmel, A. Pehl, A. Pfältzer, N. Ratz, A. Uebele, H. BöhringerSaint Elmo´s Germany
Munich, DEMatthias Harbecknice to type
Düsseldorf, DEGabriel RichterDate of Launch
2022
Development Time
Confidential
Target Regions
Europe
Target Groups
Trade / Industry