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Kitchen Product Suite
Whirlpool CorperationThe modern kitchen is no longer a purely functional workspace; it is the creative epicenter of the home, an intentional reflection of personal style and a space for culinary exploration. The New KitchenAid Line meets this shift head-on, with a holistic vision where appliances seamlessly merge premium aesthetics, curated personalization, inviting tactile details with bold, uncompromising innovation. The New Line is important because it redefines the relationship between the cook and their tools, transforming appliances from static necessities into dynamic components of home architecture that adapt, inspire and elevate the act of making.
Client / ManufacturerDesign
Whirlpool Corperation
Benton Harbor, MI, USWhirlpool Corperation
Benton Harbor, MI, USRob Moser, Jessica McConnell, Jason Tippetts, Brittni Pertijs, Kevin AyersDate of Launch
2025
Target Regions
North America
Target Groups
Consumers / Users