The New Year Card
Promotional card
This card was designed as a wish that 2011, the Year of the Rabbit, will be a year in which we leap to new heights with the great joy and surprising intelligence that the rabbit symbolizes. The usual tools used by designers have been arranged to represent Chinese characters which incorporate a variety of story elements. The meaning of the overlapping blue and red lines of the characters becomes apparent with the 3D glasses on the fourth page. The packaging for sending the card also incorporates fun depictions of the rabbit symbol.
