The North Face Concept Camper
Recreation vehicle
The FUTURELIGHT camper was inspired by the BMW GINA Light Visionary Model concept car. Like the GINA Concept, the Camper is made of a fabric outer shell, consisting of The Northface flexible material FUTURELIGHT™, stretched over an iconic geodesic dome. Our partnership with The North Face was about showcasing the future potential of this innovative technology beyond the field of outdoor apparel. The camper is a light, mobile dome. As the fabric stretches over the dome, it creates a natural, weather-proof space. Somewhere to sleep after hiking, or a place to take cover when nature is being nature.
Client / Manufacturer
Design
The North Face
Alameda, USDesignworks, a BMW Group Company
Newbury Park, USDevelopment Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User