THE NORTH POLE SPRING
Water packaging
MO He BaiHuan BeijiQuan Natural Drinks Ltd.
Xiao Mi and You Pin have joined forces to launch “The North Pole Spring" natural mineral water. The water's source is in the North pole of China, an area that is mostly ancient forest (91%). The tapered cone shape of the bottle resembles an icicle. The ice green-blue color is another association with ice, also adding elements of freshness and purity. The bottle contains 25 grams of recycled PET material. Its ergonomic shape makes it easy to hold.
Client / ManufacturerDesign
MO He BaiHuan BeijiQuan Natural Drinks Ltd.
Mohe, CNXiaomi Technology
Shanghai, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User