The Pacemaker Kit

Academic Support Kit / Stationery & Packaging Set

The Daesung Pacemaker Kit is a branding project designed to help Gen Z students maintain their study rhythm throughout the long and demanding journey of college entrance exams. The logo integrates Daesung Academy’s ‘D’ symbol into the ‘P’ of “Pacemaker,” forming a cohesive sub-brand identity. The naming, packaging, product components, and brand language function as a consistent system. Centered on practicality, emotional support, and sustainability, the kit embodies the brand philosophy of “persistence,” connecting it with students’ daily lives and translating the brand message into a tangible experience.

Client / Manufacturer

Daesung Academy

Seoul, KR

Design

hongdesign

Seoul, KRSangyoon Yi, Jeewon Yoon, Jooseok Maeng