The Packing for Rokid Me

Molded pulp packaging

Rokid Me's inspiration comes from a droplet, and the design aim was to capture the moment when the droplet falls. The raised shape of the packing seems ready to burst open and conveys a sense of anticipation. Unlike traditional packaging structures, the air is sealed in the package by double-layer paper pulp design, which acts as a cushioning material – it can easily resist the impact caused by the 1.5-meter drop. Moreover, the full molding manufacturing method greatly reduces manual work, and costs are reduced by 20% compared with traditional gift box packaging.