The Pickup Truck
Vehicle
CanooThe Pickup Truck is the product of a minimalist design philosophy that focuses on maximizing functionality. Sleek lines and elegant contours conceal storage, charging, lighting, and more. The Pickup Truck is built to be the new standard in function, form, and utility and is designed to be used for work or fun. Engineered on the company’s tested Multi-Purpose Platform (MPP1), this pickup has the payload capacity of a full-size truck and the exterior footprint of a mid-size one—making the vehicle easier to maneuver on any terrain.
Development Time
25 - 36 months
Target Regions
North America
Target Groups
Consumer / User, Trade / Industry, Public Sector Government