The power of pure light
Packaging design
LEDLENSER is a manufacturer of LED flashlights. The new packaging for the complete LEDLENSER product range aims to reduce different kinds of packaging to just one high-quality solution across the range. The main design goal was to create high awareness and strong brand perception at POS. At the same time, the designers hoped to achieve a wow-effect, representing how darkness becomes light at the push of a button. Executed in a high-contrast design with a stylized light beam that transforms 100% black into 100% white, the packaging meets the communicative goal: maximum awareness at POS through a bold and striking design.
Client / Manufacturer
Design
Zweibrüder Optoelectronics GmbH & Co. KG
Solingen, DEGrey Germany / KW43 Branddesign
Düsseldorf, DEDate of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia, Australia/Oceania, Europe, North America
Target Groups
Consumer / User