













THE PREMIÈRE – Celebrating Excellence Air France
Air France hospitality for la Première customers
Air France
A true haven of comfort, shielded from the rest of the airport, this journey embodies the essence of French elegance. It reflects a distinctly haute couture spirit, where interior design enhances space while creating intimate, tailor-made cocoons. Particular attention to detail, the selection of noble materials, and the artful use of La Première’s signature colors (luminous shades of white and gray, accented with touches of red) bring this space into the realm of luxury, where aesthetics and comfort become one. Bathed in natural light, it features furnishings by renowned French designers such as Pierre Paulin and Christophe Pillet.
Client / ManufacturerDesign
Air France
Paris, FRSGK Brandimage
Paris, FRMarc CordierDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users