The Reference Line Bathing products
Bathtub
This series of bathtub products are part of American Standard's Reference Line Collection and were designed to represent the purest expression of the company's brand values, to maintain consistency and homogeneity in its design approach, and to provide an unfailing sanctuary for its customers. Designed with the end-user in mind, the goal was to improve life and reinforce American Standard's brand presence in the home. The smart tub filler allows the user to pre-set the time, volume, and temperature, the bathtub has a lip contour along the outside edge to keep water from dripping, and the mast valet does it all: holds a bathrobe, stores toiletries, and cleans the tub.
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User