The SAEM Chaga
Beauty packaging
“Chaga Anti-aging” is a line that is designed with the concept of anti-aging and fermented skincare. The overall container design is round and spread out toward the bottom for an easy grip. It uses a pump for consumer’s stable and convenient use. The cap exemplifies one of the main ingredients, birch, to convey the nature-oriented feel. Dark brown color is used in order to emphasize the feeling of “fermentation” and “nutrition.” The package uses brown and orange colors only and exemplifies a birch, to convey the characteristics and image of the product in a simple but powerful manner.
Client / Manufacturer
Design
The SAEM International Co., Ltd.
Seoul, KRThe SAEM International Co., Ltd.
Seoul, KRDate of Launch
2013
Development Time
"3 months"
Target Regions
Asia
Target Groups
Consumer / User