The SAEM Chaga
The SAEM Chaga
The SAEM Chaga
The SAEM Chaga


The SAEM Chaga

Beauty packaging

The SAEM International Co., Ltd.

“Chaga Anti-aging” is a line that is designed with the concept of anti-aging and fermented skincare. The overall container design is round and spread out toward the bottom for an easy grip. It uses a pump for consumer’s stable and convenient use. The cap exemplifies one of the main ingredients, birch, to convey the nature-oriented feel. Dark brown color is used in order to emphasize the feeling of “fermentation” and “nutrition.” The package uses brown and orange colors only and exemplifies a birch, to convey the characteristics and image of the product in a simple but powerful manner.

Date of Launch
Development Time
other period:: 3 months
Target Regions
Target Groups
Consumer / User