The Serif 2019
QLED TV
The SERIF TV 2019 is an elegant lifestyle product that blends naturally into the user’s environment. While maintaining the previous version’s unique profile based on the serif “I”, this version is larger in response to consumer needs. Design considerations were given to proportions and lines to balance the larger size. A felt pattern cover on the back not only enhances the aesthetics but also makes management of cables easy. The choice of four or more colors allows the TV to blend naturally into any room environment.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User