The Sero
Lifestyle TV
The Sero is a rotation screen that seamlessly connects all media experiences (mobile & visual-audio) of the millennial generation. A move away from the conventional 16:9 ratio, this lifestyle screen is designed to be a home interior objet d’art. The main design challenges were to find an optimum size for the screen rotation and to construct the rotational section in a reliable way. The TV allows users to stream music and UX to a larger device that can be turned vertically. Rather than just achieving horizontal and vertical rotation, the design is more about expressing a stand-up, slick uni-body design.
iF Gold Statement
The Samsung Sero breaks with tradition and sets a new standard. Much more than a television, it is a beautifully designed object, which responds to many new home usage scenarios through its sleek design and adjustability.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2019
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User