The Sorell Experience

Brand Identity

Fifteen personally managed hotels in seven Swiss cities: This is Sorell Hotels & Restaurants, the country's largest owner-managed hotel group. Following the strategic decision to become an open, vibrant place and platform for diverse, locally inspired guest experiences across all its boutique hotels, we created a brand architecture and experience that balances brand unity with individual boutique hotel identity, making Sorell an experience both recognizable and locally resonant.

Client / Manufacturer

Sorell Hotels

Zürich, CH

Design

MetaDesign AG

Zurich, CHAndrea Weber, Manuela Sicher, Peter von Ah