The Sound of Circular Economy

Integrated Awareness Campaign

“The Sound of Circular Economy” turns Reuse, Repair and Recycle into a multisensory experience. Created for SENS eRecycling, the campaign transforms the sounds of broken devices into a bold visual and auditory language. Onomatopoeic words like Rrratter, Knarrrz and Drrröhn make circularity both visible and audible. The concept for out-of-home applications is adapted for events such as spring clean-ups or moving days to work without audio. Platform-appropriate across social media, film, audio and print, the campaign raises awareness for eRecycling and makes sustainable behavior relatable.