The Sound of UCI

Sonic Identity

The Danish sonic branding agency Unmute has created the new sonic identity for UCI - The International Cycling Union. It is centered around a sonic logo and a UCI Anthem which serves as the overall unifying piece of music for the whole organisation, used across events, media, disciplines, for podium ceremonies and much more. To build on the brand identity UCI set out to develop a new sonic identity that should represent the vision, values and principles of UCI. Unmute was given the task of creating "The Sound of UCI" and together with the visual design agency WORKS they have sonically unfolded the UCI brand.