Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

The Sound Of Vodafone
The Sound Of Vodafone
The Sound Of Vodafone
The Sound Of Vodafone
The Sound Of Vodafone
The Sound Of Vodafone
The Sound Of Vodafone
The Sound Of Vodafone
2025

Share:

The Sound Of Vodafone

Holistic Sonic Identity

Vodafone Group Plc Vodafone House

Vodafone’s Sonic Identity is an innovative, modular design system (Sonic DNA) crafted to embody the “Together We Can” spirit. It elevates Vodafone’s global presence by creating a recognizable "sonic red thread" that unifies the brand across diverse touchpoints. The Sonic DNA reflects optimism, energy, and modernity, validated through market research for its strong emotional connection and distinctiveness. With the AI-driven Sonic Space tool, the identity allows endless variations while ensuring brand integrity and creative flexibility, enabling artists and agencies worldwide to contribute.

Client / Manufacturer

Vodafone Group Plc Vodafone House

Newburry, GB
Design

amp

München, DEMichele Arnese, Daniele Pellegrini, Karolina Namyslowski
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Africa, Europe
Target Groups
Consumers / Users

RELATED PROJECTS