The Tavia: Transforming Jakarta’s Stay Experiences

Brand Visual Identity System

As a regional-owned enterprise, JXB is revamping their series of hotel brands targeted at local and international tourists who want to experience Jakarta. How do we ensure the renovation occurs beyond just the façade, but also in its systemic identity? So born The Tavia Collection, a hotel chain that offers a variety of immersive stay experience to let visitors live, breathe and sleep in the stories of the city. Built on a clear design system that is conceptual in its individuality yet unified in its entirety, opening up possibilities of new experiences to introduce. This is a story of how one design system expands a business vision.