The Terrace Visual Identity System
Visual identity system
The Terrace is an outdoor TV designed to help users share home entertainment experiences with family and friends in an open space such as a terrace, patio, or swimming pool. We needed to emphasize its unique features in terms of use, including environments, functions, and purposes. These are very different from those of indoor TVs, which usually emphasize picture quality and brilliance. Therefore, we developed a distinctive visual identity system (VIS). Fusing the design concepts of "inviting" and "natural" with its familiar and intuitive visual language, The Terrace communicates its value and unique features to consumers who want to share more precious time with their loved ones.
Client / Manufacturer
Designer
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry