The Third Space For Change, Select Shop Atelier26

High-end select shop branding

Atelier 26 is a high-end select shop. An attempt to fuse fashion retailing, space and building was necessary for a differentiated brand identity rather than simply focusing on ‘fashion’. The logo of Atelier 26 was inspired by Atelier's architecture and vintage closets with its mysterious and eccentric atmosphere. Its stair motif may seem perspectively incorrect yet the stairs ascend in a regular manner creating an ambiance that feels like it is drawing you inside to a third space of mysterious change. This also creates a magical hallucination that makes each atelier look like it was moving, providing a diverse visual experience.