The Third Space For Change, Select Shop Atelier26
High-end select shop branding
shinhwakorea
Atelier 26 is a high-end select shop. An attempt to fuse fashion retailing, space and building was necessary for a differentiated brand identity rather than simply focusing on ‘fashion’. The logo of Atelier 26 was inspired by Atelier's architecture and vintage closets with its mysterious and eccentric atmosphere. Its stair motif may seem perspectively incorrect yet the stairs ascend in a regular manner creating an ambiance that feels like it is drawing you inside to a third space of mysterious change. This also creates a magical hallucination that makes each atelier look like it was moving, providing a diverse visual experience.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User