The V-Class
The V-Class
2015

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The V-Class

Campaign

Daimler AG

For the launch of the V-Class, we needed to capture the attention of the family, one of the most critical and inquisitive target groups. Our idea: highlight the features through stories focusing on family life and thereby establish the V-Class as a new family member. In order to reach everyone in the family, we distribute the stories over a variety of channels always directing them to our web special. Here we combine small stories with interactive scenes and full screen videos to highlight the V-Class “as large as life”. A great experience for the whole family, including an integrated test drive for tomorrow’s decision makers.

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