The Wide and Narrow Alley

Packaging

The Wide and Narrow Alley is a sauce liquor that embodies the leisurely lifestyle of Chengdu, Sichuan. Its packaging draws inspiration from the architectural and philosophical language of the iconic Wide and Narrow Alley, representing the concept of 'wide-narrow' within the building structure. It creates a visually striking impact through the integration of 'relative' elements such as wide and narrow, left and right, and inside and outside. The design highlights the coexistence of width within narrowness and narrowness within width, enhanced by subtle details of roof tiles and window grilles.