The Word
The Word
The Word
The Word
The Word
The Word
The Word
The Word
The Word
The Word
The Word
The Word
The Word
The Word
2016

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The Word

Pendant necklace

The invention of traditional printing took place in the Chinese culture in order to pass on their knowledge. While the industry decays, we aim to preserve old values by preserving a sustainable ecosystem. It connects the heritage, from which more and more is getting lost, and the young generation in a new way. The word that has been selected for the lead has its own meaning. The story will be passed on to others while it’s created. And each handmade lead makes a stamp for your own signature. Making two circles becoming one matches the name of copper, meaning “together” in Chinese. The embedded magnet is not only the key for user friendliness, but also the intangible emotion connecting the people, like the power of words.

Client / Manufacturer

MING SHUO PRECISION Co., Ltd.

Taipei, TW

Ri Xing Type Foundry

Taipei, TW
Design

BAOSHENG DIGITAL CULTURE Co., Ltd.

Taipei, TW

WEN LIN TANG Co., Ltd.

Taipei, TW
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Trade / Industry, "Typefounder"

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