The Corporate Design of the theatre Staatsschauspiel Dresden is based on the heraldry of Dresden. Stripes and the lion as the basic elements of the city arms were used in a playful way and create a new and unusual context. The yellow stripes as one of the basic elements of the new corporate design run into all media in a disrespectful way. So a very fresh and unusual appearance was created. Its absolutely possible to transfer this look in all media.